Martin directs integrated global campaigns targeting public sector and Business-to-Government (B2G) audiences across more than 25 countries. He leads FreeBalance’s presence at major government forums, industry conferences, and international events, representing the company’s mission to advance fiscal transparency, accountability, and sustainable development through technology.
He also drives cross-functional coordination across regional teams and partners, and oversees thought leadership programmes — including webinars, executive content, and public sector engagement initiatives — that position FreeBalance as a trusted voice in the global public financial management community.