Salesforce #fail?Doug Hadden, VP Products Salesforce helps enterprises to leverage social networking. But, does an enterprise that uses social tools a "social enterprise"? Salesforce is apparently attempting to trademark the term. Bad idea. The notion reminds me of the "Charlie the Tuna" commercials from years past - Starkist wants tuna that tastes good not tuna with good taste. Using social in an enterprise does not make it a social enterprise. There has been robust use of the term "social enterprise" (& #socent twitter hash tag) to mean non-profit or for-profit enterprises engaged in handling a social issue. This isn't a mystery - one just needs to search on Google. Getting into a public relations and legal battle with the social enterprise ecosystem will damage the Salesforce brand.This is particularly damaging to the brand because Salesforce has an excellent program for non-profits that provides up to 10 users for free.Social is a business model - using social for customer support, partner coordination and ideation. It enables customer centricity. Social enterprises are naturally customer-centric (and should be customer-centric in order to succeed.) Social tools can enable customer centricity.Salesforce can enable social enterprises but not all enterprises that use Salesforce social-oriented tools are social enterprises.DisclosureFreeBalance uses Salesforce products. I provide more content via Salesforce Chatter in our company.
